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    Jamba in a bottle

    June 11th, 2008

    Jamba Juice is breaking into the bottled beverage business.

    Starting this summer, Jamba will sell three smoothies and three juices, available in 12.5 ounce bottles in most Western states. The list of vendors includes Target, Safeway, Albertsons, Ralph’s, 7-Eleven, Raley’s and Walgreens.

    The smoothies:

    •    Strawberries Wild with Energy Boost.

    •    Banana Berry with Heart Health Boost.

    •    Orange Dream Machine with Immunity Boost.

    The juices — or in proper Jamba parlance the Juicies, which include a splash of nonfat milk.

    •    Orange Strawberry Banana with Protein Boost.

    •    Mango Orange Peach with Fiber Boost.

    •    Very Berry with Calcium Boost.

    Suggested retail prices are $3.49 for the juicies and $3.99 for the smoothies.

    We haven’t seen them in any of our local markets yet, but we are eager to taste-test how they stack up against Naked and Odwalla.

    And as long as we’re on the subject of Jamba Juice, anybody else still upset that they discontinued the Cranberry Craze? Yeah, I know. I should be over by now.

    I’m not. –Victor

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